dataxu is now Roku

Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on October 22 and will…

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Tim and Chris Vanderhook buy back Viant – Adelphic DSP

Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction…

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