Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether...
Pinterest has announced a new expansion of its Creator Fund program, which is designed to help support Pinterest creators in building a presence on the platform,...
YouTube has announced that it will be the principal sponsor of the upcoming 2022 IAB NewFronts event, a showcase of the latest opportunities and innovations for...
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this...
When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be...
YouTube has announced that it will shut down its YouTube Originals program, which at one stage was a key value add for its YouTube Premium service,...
Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something...
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. It...
Which social media platform will your business be focusing on in 2022? TikTok is the app of the moment, though likely not a fit for all...
Meta continues to reformat its New Product Experimentation (NPE) team, which, up till now, has been working on various experimental apps, with the shut down of...