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Google Tests Vertical Line Sitelinks

Google is testing yet another format for its Sitelinks for both the organic search results and the search ads. These are Sitelinks in a vertical format with a line going…

A look at performance post Google’s average position sunset: Top vs side

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at…