62% of the web inventory related with coronavirus is brand safe for advertisers

GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe…

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GumGum launches a new beta with In-Video ads

GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre- and mid-roll ads that has been made available…

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