The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads...
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the...
Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. Here are the top takeaways and tips from these...
IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The...
The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some confusion around the entities ads are bought from and where...
Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in...
Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The...
“Less incrementalism and more burning impatience from the entire industry.” This was the mantra repeated again and again by IAB CEO David Cohen in his opening...
This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used...
It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something...
