5 tips for brands that want to succeed in the new era of influencer marketing
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…
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Instagram’s TikTok rival, Reels, rolls out ads worldwide
Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be…
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EU to review TikTok’s ToS after child safety complaints
TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a…
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These 6 browser extensions will protect your privacy online
The internet is not a private place. Ads try to learn as much about you to sell your information to the highest bidder. Emails know when you open them and…
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We need universal digital ad transparency now
15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the…
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What brands need to do if they want to break up with Facebook
Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting…
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TV advertising didn’t die, it just moved online
The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…
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Facebook won’t ban political ads, prefers to keep screwing democracy
It’s 2020 — a key election year in the U.S. — and Facebook is doubling down on its policy of letting people pay it to fuck around with democracy. Despite…
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UK’s competition regulator asks for views on breaking up Google
The U.K.’s competition regulator has raised concerns about the market power of digital ad platform giants Google and Facebook in an interim report published today, opening up a consultation on…
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Banning digital political ads gives extremists a distinct advantage
Jessica Alter is co-founder and chairman of Tech for Campaigns, an organization building the lasting tech and digital arm for Democrats and has helped over 200 campaigns on this front…
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