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As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible...
I am seeing new signs of a possible, but yet, unconfirmed Google Search ranking algorithm update that seemed to touch down on Thursday, February 24th. To...
It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on...
Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results. That assumption isn’t far...
Close to a third of all Google searches have local intent – that is, the searcher is looking for something nearby or located in a specific...
Looking to get a better handle on the key factors that define the reach of your posts on Instagram? Last year, Instagram provided an in-depth overview...
Over the past couple of weeks, the Google search rankings have been pretty stable and calm. It actually has been unusually calm that some SEOs are...
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better...
Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like...
Meta keywords allow you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on...
