TV advertising didn’t die, it just moved online
The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As…
Roku creates a badge to certify devices working with a Roku TV model
Roku this month introduced a new certification program that attributes a badge – Roku TV Ready – to partners that want to test and certify their devices. Roku says products…
How the founder of Pocketwatch sees the future of children’s entertainment
When Chris Williams founded entertainment platform Pocketwatch in 2017, he was certain that no one had yet found the right way to work with the generation of children’s talent finding…
dataxu is now Roku
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on October 22 and will…
Q3 Results: Roku monetized video ad impressions more than doubled again year-over-year
Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The…