Google’s Advice on How to Determine if Your Business Needs a Website

The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t recommend building a website…

Read more »

Google Launches New, Animated Video Series About SEO for Beginners

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such…

Read more »

Google’s John Mueller On Link Velocity and Penalties

Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO…

Read more »

Coordinate Links and Content for Success

For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s…

Read more »

Google’s John Mueller Speaks on SEO for Dark Mode Websites

Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings. This topic came up during the Google Webmaster Central hangout on…

Read more »

Google Checks Status Codes Before Anything Else When Crawling Content

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October…

Read more »

Create Google Assistant Actions with Structured Data

Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data.  This is an opportunity for publishers to expand their reach to a wider audience…

Read more »

WordPress 5.3 Moves Closer to Valid HTML

WordPress announced that version 5.3 will use improved coding that will be closer to standards compliant HTML. There are good reasons why it valid HTML should be considered important for…

Read more »

Is This Why Some Content Ranks in Google?

Google’s Danny Sullivan tweeted that SEOs should focus on content that is “great, unique, useful, compelling.” Some in the search community pushed back on the idea. Ranking Factors and Content…

Read more »

Bing’s Web Crawler Goes Evergreen, Improves JavaScript Crawling

Microsoft announced today at Pubcon that Bing is adopting Microsoft Edge to run JavaScript and render webpages with Bingbot. In addition, Bingbot will be continually updated to the latest version…

Read more »