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Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second...
Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a...
Over the past few months, private sector CEOs like Meta’s Mark Zuckerberg and xAI’s Elon Musk have called for open-source AI models that allow everyone to...
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related...
What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work....
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time...
When a new trend disrupts the market, navigating a path forward can be challenging. Oftentimes blindly following the crowd without critical thinking can lead to conformity...
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to...
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future....
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex....
