TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada

TikTok is moving into e-commerce. The company announced this morning an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants…

Twitter tests new e-commerce features for tweets

Twitter confirmed it’s testing a new way to display tweets that link out to e-commerce product pages — like products on a Shopify store, for example. With a new Twitter…

Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most…