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Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud, a measurement and analytics solution designed to help marketers measure performance across...
Meta has announced reforms for so-called “Facebook Jail” that places more focus on improved policy and less on “timeouts” after independent Oversight Board recommendations. “Facebook Jail”...
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny...
It’s getting to be somewhat exhausting watching people who don’t understand Section 230 insisting they have a simple solution for whatever problems they think (mostly incorrectly)...
Data-driven experimentation is all about discovering customer insights and testing new ideas so you can create great digital experiences with confidence. When done...
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February...
Google is running tests that block access to news for some Canadian users in response to a new bill that could force it and other large...
Yesterday, Microsoft announced that the new Bing AI Chat features are available for some users on the Bing mobile app and Edge mobile app on iOS...
Cold outreach can be a successful marketing tactic for businesses in nearly any industry, especially when utilizing email. Email conversions are three times higher than social...
On Thursday, Facebook whistleblower Frances Haugen spoke to a national organisation that convenes investors, telling them that Meta was an unwise place to put their money,...
