EMEA leads programmatic on Connected TV advertising

Google Ad Manager researched the performance of 44 of its top TV programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out…

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Google Releases its Site Kit WordPress Plugin Out of Beta

Google has released version 1.0 of its Site Kit plugin for WordPress, which means its officially out of beta after 6 months. In the time since the developer preview of…

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Google Releases Study of 2019 Holiday Shopping Trends

Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers. According to Google’s data, mobile searches for “best deals” have grown…

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Google Ads opens a beta for Lead Form Extensions on Search

Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form…

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October Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…

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Google Ads Officially Announces Rollout of Lead Form Extensions

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, Google has been…

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Turning Google traffic into leads, and what’s new in SEO

Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He…

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Tech giants still not doing enough to fight fakes, says European Commission

It’s a year since the European Commission got a bunch of adtech giants together to spill ink on a voluntary Code of Practice to do something — albeit, nothing very…

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Google Shows Paywall Content in Featured Snippets

A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that…

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Google BERT Update – What it Means

Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO? BERT…

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