Google this month announced that it will no longer allow political affiliation to be used to target ads to users or to promote advertisers’ products or...
Google Optimize is now automatically displaying a custom page for users that arrive to a website via a Google Ads campaign, Google announced this month. According...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details:...
It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether...
Google maintains its position as leader in search advertising, with net revenue dropping less than one per cent since last year. According to a report from...
Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance. Google Analytics enables you to track a...
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in...
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. In the bid strategy report, advertisers can now view the top...
YouTube CEO Susan Wojcicki has this week posted her final quarterly update of the year, covering developments in copyright claims, monetization processes, platform rules and more....
Comedian Sacha Baron Cohen has waded into the debate about social media regulation. In an award-acceptance speech to the Anti-Defamation League yesterday, the creator of Ali...
