The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your...
I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom...
Anyone can argue that the popularity and successes of account-based marketing (ABM) are unmatched. Lately, marketers looking to get started with ABM are often flooded with...
“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a...
The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some confusion around the entities ads are bought from and where...
Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and...
When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?
Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom...
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software?...
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up...
