Hundreds of factors could improve your Google rankings. But some are more difficult to influence than others. For that reason, if you want to rank higher,...
Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October, though historical...
Social media has become a significant part of most people’s daily routines. According to a recent study from Pew Research Center, almost half of Americans use...
Google parent company Alphabet Inc. will pay $85 million to end a consumer privacy lawsuit filed by the state of Arizona. The suit, which was filed...
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab. Additional updates...
Google’s understanding of human language is made possible by several breakthrough technologies in artificial intelligence and machine learning. Launched in 2015, RankBrain was the first of...
Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business? How can you tweak your...
Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok,...
Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing...
The game of search has evolved into something far beyond just optimizing your site for Google alone. Digital marketers are pressured to deliver results and are...