Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most...
Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat,...
In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes...
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22%...
As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness,...
It’s taken some time, but Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six...
The question of misinformation, and its impact on public perception of major issues, has become a key focus in recent times, with social media platforms seen...
Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or...
Lip-syncing app Dubsmash was on the brink of death. After a brief moment of virality in 2015 alongside Vine (R.I.P), Dubsmash was bleeding users faster than...
I mean, it seems almost too obvious, now that Twitter’s done it, but Instagram is reportedly also testing out quick emoji reactions for direct messages in...
