YouTube to Display Shopping Ads on the Home Feed and in Search Results

Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent. Users are increasingly turning to videos to help them decide what…

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Google Expands Shopping Ads to Over 50 New Markets, Adds New Features

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets in total….

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Google Rolls Out New Extensions for YouTube Ads

Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to…

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Saudi Arabia reportedly recruited Twitter employees to steal personal data of activists

Saudi Arabian officials allegedly paid at least two employees of Twitter to access personal information on users the government there was interested in, according to recently unsealed court documents. Those…

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Q3 Results: Roku monetized video ad impressions more than doubled again year-over-year

Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The…

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Triton Digital and Nationaal Luister Onderzoek (NLO) to launch Podcast Reports in the Netherlands

Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the…

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California accuses Facebook of ignoring subpoenas in state’s Cambridge Analytica investigation

California’s attorney general Xavier Becerra has accused Facebook of “continuing to drag its feet” by failing to provide documents to the state’s investigation into Facebook and Cambridge Analytica. The attorney…

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Tinder’s interactive video series ‘Swipe Night’ is going international next year

Tinder’s big experiment with interactive content — the recently launched in-app series called “Swipe Night” — was a success. According to Tinder parent company Match during its Q3 earnings this week,…

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Is it time to add a Journey Manager to your customer experience team?

Product managers have long been part of product marketing teams, but Kerry Bodine, customer experience expert and coach, says it’s time for businesses to consider a new role: Journey Manager….

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Tim and Chris Vanderhook buy back Viant – Adelphic DSP

Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction…

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