TikTok Tests eCommerce Potential with ‘Small Gestures’ Virtual Gift-Giving Process

TikTok has launched a new initiative called ‘Small Gestures‘ which enables users to send free, virtual gifts from a range of brand partners within the app. As explained by TikTok:…

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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Facebook CEO Mark Zuckerberg has announced a range of new video tools across Facebook’s family of apps, in order to meet demand and evolving use-cases during the COVID-19 lockdowns. Zuckerberg…

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Facebook to launch ‘virtual dating’ over Messenger for Facebook Dating users

Facebook will soon allow users to go on “virtual dates,” the company announced today. The social network is planning to introduce a new video calling feature that will allow users…

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Facebook launches drop-in video chat Rooms to rival Houseparty

Facebook is co-opting some of the top video chat innovations like Zoom’s gallery view for large groups and Houseparty’s spontaneous hangouts for a new feature called Rooms. It could usher…

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social media bottlenecks

Social Media Bottlenecks: 54% of Professionals Experience Communication Breakdowns Between Businesses and Agencies

There is no secret that working in the social media field is not a child’s play. The demanding clients, frequent algorithm changes and the daily struggle to keep engagement rates…

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4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]

While the impacts of the COVID-19 pandemic are far-reaching, it’s impossible, at this stage, to fully understand just how significant the impact of coronavirus will be on how we live,…

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Federal Court Approves Facebook’s $5 Billion Privacy Agreement with the FTC Over Cambridge Analytica

Facebook is looking to move on from the Cambridge Analytica scandal, with the Federal Court this week approving its agreement with the FTC, that it made last July, which will…

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Google to Caution Users When its Search Results Are Sub-Standard

In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query…

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Facebook pulls ‘pseudoscience’ from its list of targeted ad categories

Even as Mark Zuckerberg touted the “hundreds of thousands of pieces of misinformation related to COVID-19” that the site had pulled in recent months, Facebook continued to offer targeted ads…

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PPC In The Time Of COVID-19: You Asked, We Answered

Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as well. Businesses are seeking…

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