Microsoft Introduces New Ways to Target Audiences With Search Ads

Microsoft has new audience targeting solutions combining customer data with new technology to reach customers when they’re ready to buy. Here is is an overview of the new audience targeting…

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WeWork proves that (venture) capitalism works

What’s the lesson of WeWork? Here’s a startup that has been a darling of Silicon Valley investors for years, whose offices and CEO have been stunningly painted across the covers…

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September 2019 Google Update – Winners and Losers

According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems like a link related…

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WeWork Selling Conductor SEO Company

Conductor, an SEO technology company owned by WeWork is said to be up for sale. This comes after WeWork’s aborted IPO filing. Reports say that WeWork is under pressure to…

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This Week in Apps: AltStore, acquisitions and Google Play Pass

The app industry shows no signs of slowing down, with 194 billion downloads in 2018 and over $100 billion in consumer spending. People spend 90% of their mobile time in…

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Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising…

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Not all is predictable on Facebook’s social Horizon

Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this…

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To curb lobbying power, Elizabeth Warren wants to reinstate the Office of Technology Assessment

In a move to correct the imbalance of power between technologically sophisticated corporations and the lawmakers who regulate them, presidential candidate Senator Elizabeth Warren is proposing that Congress reinstate the…

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Bill Lambert is Not Real – Claims of Google Filters Likely False

There’s been discussion about a Google insider who claims Google filters traffic from publishers. Is Google filtering website traffic? As fringe as that idea sounds, there actually is a Google…

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Google My Business Lets Restaurants Opt-Out of Online Ordering

Google My Business is letting restaurant listings remove links to online ordering. The ability to opt out of online ordering was spotted by Joy Hawkins who shared the information in…

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