Analytics: What Sources are Stealing Your Paid Revenue Attribution?

Analytics: What Sources are Stealing Your Paid Revenue Attribution?

“Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and affiliate websites were receiving…

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From Last Click To Position-Based: An Attribution Test

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the…

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