Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get...
Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine...
“Build versus buy” in the context of technology marketplaces is a long-running debate. At Real Story Group, we see this debate getting revisited for marketing tech stacks,...
Looking to get your head around the metaverse concept, and what it could mean for the future of digital connection? This could help – later this...
Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The...
More and more businesses are hiring freelance talent and consultants instead of hiring full-time employees. It’s not just that many millennials are unwilling to work a...
Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked...
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech...
SEO and UX practices have helped to build a solid website foundation for search engine marketing. By adding web accessibility criteria to your requirements, a new...
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs...
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