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Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020,...
Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. This is the second...
With social media platforms still reeling from the impacts of Apple’s ATT user privacy update, Google too is also looking to implement its own, similar control...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
If you’re a data nerd like me, this year promises to be an exciting time — and a potentially dangerous one if you don’t have a...
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods...
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only...
The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by defaulft, Apple’s WebKit team this...
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete...
IAB Europe is hosting a webinar on 5 December, at 17.00 CET, about the universal ID. The webinar is organised by the IAB Europe Education and...
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