In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a...
It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is...
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is...
Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report...
There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which...