Twitter’s move to suspend a new paid checkmark system and reintroduce an ‘official’ badge, was part of attempts to tamp down fake accounts which had proliferated...
Looking at Twitter’s financials, it is difficult to see a way for it to survive. The company was in bad financial condition long before Elon Musk...
Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge, a local digital marketing agency for small businesses. They do high volume...
Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have...
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots...
The cost of bad parking infrastructure extends beyond just lost parking revenues. Without the use of smart parking technology, not just city administrators but also...
CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into...
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a...
It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is...
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is...