
Engagio integrates Bombora B2B Intent Data
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which…

IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…

Google to stop sending contextual information on the bid requests
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with the European data protection…