Growth tactics that will jump-start your customer base

Jenny Wang Contributor Jenny Wang is a principal investor at Neo and co-host of the “Techsetters” podcast. Five years ago, the playbook for launching a new company involved a tried-and-true…

Livestream e-commerce: Why companies and brands need to tune in

Alanna Gregory Contributor Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and CEO of VIVE Lifestyle,…

How we got 75% more e-commerce orders in a single A/B test for this major brand

The Conversion Wizards, a conversion rate optimization (CRO) consultancy, was entrusted with boosting the conversion rates of a multibillion dollar company. We used research to optimize the page and ran…

3 guiding principles for CEOs who post on Twitter

Lisa W. Liu Contributor Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary duties to their…

5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…

Twitter’s acquisition strategy: Eat the public conversation

Evan J. Zimmerman Contributor Evan J. Zimmerman is the founder and CEO of Drift, a genomics software company, and chairman of Jovono, a venture capital firm. More posts by this…

5 predictions for the future of e-commerce

Ethan Choi Contributor Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses…

3 strategies for elevating brand authority in 2021

Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks,…