How we got 75% more e-commerce orders in a single A/B test for this major brand

How we got 75% more e-commerce orders in a single A/B test for this major brand

The Conversion Wizards, a conversion rate optimization (CRO) consultancy, was entrusted with boosting the conversion rates of a multibillion dollar company. We used research to optimize the page and ran…

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3 guiding principles for CEOs who post on Twitter

Lisa W. Liu Contributor Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary duties to their…

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5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…

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Twitter’s acquisition strategy: Eat the public conversation

Evan J. Zimmerman Contributor Evan J. Zimmerman is the founder and CEO of Drift, a genomics software company, and chairman of Jovono, a venture capital firm. More posts by this…

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5 predictions for the future of e-commerce

Ethan Choi Contributor Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses…

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3 strategies for elevating brand authority in 2021

Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks,…

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