How to Enhance Your PPC System with Artificial Intelligence

How to Enhance Your PPC System with Artificial Intelligence

It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers….

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How we got 75% more e-commerce orders in a single A/B test for this major brand

How we got 75% more e-commerce orders in a single A/B test for this major brand

The Conversion Wizards, a conversion rate optimization (CRO) consultancy, was entrusted with boosting the conversion rates of a multibillion dollar company. We used research to optimize the page and ran…

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Facebook rolls out new tools for Group admins, including automated moderation aids

Facebook today introduced a new set of tools aimed at helping Facebook Group administrators get a better handle on their online communities and, potentially, help keep conversations from going off…

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Computer vision inches toward ‘common sense’ with Facebook’s latest research

Machine learning is capable of doing all sorts of things as long as you have the data to teach it how. That’s not always easy, and researchers are always looking…

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Facebook launches a series tests to inform future changes to its News Feed algorithms

Facebook may be reconfiguring its News Feed algorithms. After being grilled by lawmakers about the role that Facebook played in the attack on the U.S. Capitol, the company announced this…

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Pinterest announces $500K Creator Fund, ‘Creator Code’ content policy, moderation tools and more

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy…

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Brandwatch is acquired by Cision for $450M, creating a PR, marketing and social listening giant

Online consumer intelligence and social media listening platform Brandwatch has been acquired by Cision, best known for its media monitoring and media contact database services, for $450 million, in a…

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YouTube to launch parental control features for families with tweens and teens

YouTube announced this morning it will soon introduce a new experience designed for teens and tweens who are now too old for the schoolager-focused YouTube Kids app, but who may…

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Deep Science: Robot perception, acoustic monitoring, using ML to detect arthritis

Research papers come out far too rapidly for anyone to read them all, especially in the field of machine learning, which now affects (and produces papers in) practically every industry…

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Deepfake video app Reface is just getting started on shapeshifting selfie culture

A bearded Rihanna gyrates and sings about shining bright like a diamond. A female Jack Sparrow looks like she’d be a right laugh over a pint. The cartoon contours of…

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