So you’ve heard about the metaverse, and you want in. You’re not alone. The metaverse is a virtual space where consumers can interact and perform almost...
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new...
It’s the end of an era – though in practical terms it will have no impact on… well, anything. Today, Meta has announced that it will...
What are the true opportunities of the metaverse and more immersive digital environments, and more specifically for marketers, how will it change the way people shop,...
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres,...
It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres,...
Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study...
Enthusiasts say the metaverse would eventually allow online experiences, like meeting a friend, to feel face-to-face thanks to virtual reality headsets. — © AFP The prospect...
Today, global digital services consultancy Infosys announced it will acquire German-based consulting agency oddity. In addition to expanding the reach of Infosys’s client base in Europe...
Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a...
