Screenshot from Pi-Datametrics.com, January 2023. In the chart above, you can see that a “target” zone has been identified within Pi Datametrics Market Intelligence‘s Estimated Revenue...
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are...
Measuring content ROI is a near impossible task. Too often, that statement ends the conversation about proving the value of content marketing. But the difficulty in...
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part...
Emails with a wall of text would hardly impress the subscribers. Fortunately, we don’t have to deal with such boring emails with the advent of visual...
Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication...
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes...
As a corporate occupier, managing lease portfolios is inevitable, and ensuring they are properly managed is essential. However, a large lease portfolio makes keeping track of...
SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO...