Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web...
Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose...
Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a...
Microsoft Advertising has made several updates to its platform to help marketers scale their campaigns and reach more customers. Market Expansion First, Microsoft Advertising is expanding...
Google’s looking to expand its search capacity within videos, with a new test to search by keyword for sections of video clips. Do you struggle with...
Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads...
Instagram continues its gradual process of merging its video products into one, with the announcement that videos in Stories that are under 60 seconds in length...
Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting...
