Google Research Paper Reveals a Shortcoming in Search

Google Research Paper Reveals a Shortcoming in Search

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to…

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Google Updates Cumulative Layout Shift Scoring

Google Updates Cumulative Layout Shift Scoring

Google fixed a Core Web Vitals metric in order to make it more fair to certain kinds of sites. With about one month to go before Core Web Vitals becomes…

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Bug in How Google Detects Soft 404s May Be Causing Traffic Losses

Bug in How Google Detects Soft 404s May Be Causing Traffic Losses

Google’s John Mueller answered a question about an ongoing problem on Google’s side related to soft 404 error response code and how it’s handled. It’s because of a change on…

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How Often Will Core Web Vitals Ranking Factor Be Calculated? via @sejournal, @martinibuster

In a Google SEO office-hours hangout someone asked John Mueller about the update schedule for the ranking factor associated with the Core Web Vitals (CWV) scores. Will the ranking factor…

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SEO Copywriting: How to Write Content For People and Optimize For Google

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build…

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Google Discover Now Excludes 5 Kinds of Content

Google Discover Now Excludes 5 Kinds of Content

Google updated it’s Google Discover policies to add five kinds of content that may be excluded from being recommended. Publishers should take note and govern themselves accordingly. Google Discover Discover…

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Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings

Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content. Mueller offers this advice during…

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How Long it Takes to Re-rank a Site with Fixed Quality Issues

How Long it Takes to Re-rank a Site with Fixed Quality Issues

Google’s John Mueller discussed how long it takes for Google to re-crawl and re-rank a site when significant changes to web page quality have been made. In a Google SEO…

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SEO is Turning into a Questions and Answers Game

SEO is Turning into a Questions and Answers Game

I hope you enjoy reading this blog post.If you want my team to just do your marketing for you, click here. I was reading an article from my buddy the…

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Google: No Benefit to An Artificially Flat URL Structure

Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth. The number of slashes in a URL is by…

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