Google: Zero Click Claims Are Misleading

Google: Zero Click Claims Are Misleading

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of…

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Why Content Is Important for SEO

Why Content Is Important for SEO

If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating optimized content.Content and SEO. At their best, they form a…

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Research: Trillions of Site Visits Uncover SEO Insights

Perficient researched traffic statistics of trillions of site visits within the United States and globally, broken down by industry and  year. They uncovered shifts in user behavior and surprising gains…

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11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy

When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement and provides tons…

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How to Spot SEO Myths: 20 Common SEO Myths, Debunked

How to Spot SEO Myths: 20 Common SEO Myths, Debunked

There’s a lot of advice going around about SEO. Some of it is helpful but some of it will lead you astray if acted on. The difficulty is knowing which…

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Research: Core Web Vitals Ranking Boost by Industry

Research: Core Web Vitals Ranking Boost by Industry

Enterprise SEO Platform provider BrightEdge produced a report comparing for industries to understand Core Web Vitals performance. They discovered which kinds of sites were best positioned to receive a Google…

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New Job Posting Structured Data Requirements via @martinibuster

JobPosting Structured Data Beta Structured Data New Structured Data Requested By Google Citations Google announced an update to the “JobPosting” structured data. The new structured data relate to education and…

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Google Explains Featured Snippets Volatility

Google Explains Featured Snippets Volatility

Google removed a great deal of featured snippets at the start of March 2021 then they returned. Google’s John Mueller comments on why visibility of featured snippets changes. Featured Snippets…

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First Input Delay – A Simple Explanation via @martinibuster

Definition of First Input Delay The Cause of First Input Delay How to Fix Input Latency Why Browsers Become Unresponsive Don’t Lose Sleep Over Third Party Code JavaScript Impact on…

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Audit Your Google Ads: How to Spend Less and Earn More

Audit Your Google Ads: How to Spend Less and Earn More If you are operating and managing your own Google Ads it can be difficult to know exactly where to…

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