How brands can enter TikTok with brand channels

With the developing reputation of TikTok, many manufacturers are scrambling to construct a TikTok advertising and marketing strategy. The two-year-old-app is simple: it allows customers to make short, looping motion…

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Google removes millions of negative TikTok reviews amid backlash in India

ByteDance’s TikTok app, which has gained hundreds of millions of users in India with its short-form videos, is facing criticism in its biggest overseas market after disturbing videos surfaced on…

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Disney streaming exec Kevin Mayer becomes TikTok’s new CEO

Kevin Mayer, head of The Walt Disney Company’s direct-to-consumer and international business, is departing to become CEO of TikTok, as well as COO of the popular video app’s parent company…

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Facebook’s social Zoom competitor Messenger Rooms goes live globally

Zoom was never meant to be a social network, but the enterprise video chat app has become essential software for those looking to stay in touch with friends and family…

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Snow’s avatar app Zepeto registers 150M users, eyes China market

Some of you may recall the South Korean app Zepeto that went viral among Gen Z users a year and a half ago. The app, which renders selfies into animated…

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Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most…

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Quibi is the anti-TikTok (that’s a bad thing)

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt at a…

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“Content network effect” makes TikTok tough to copy

Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes, where users shoot a new video to recontextualize audio pulled from someone else’s…

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TikTok Video Ads now available via The Trade Desk

The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video app in the world since 2018….

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Senate bill seeks to ban Chinese app TikTok from government work phones

On Thursday, Sen. Josh Hawley (R-MO) and Sen. Rick Scott (R-FL) introduced legislation to further restrict the use of the popular viral video app TikTok on government devices. The bill…

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