A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it...
A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it...
A memo (also known as a memorandum, or “reminder”) is used for internal communications regarding procedures or official business within an organization.
When brands decide to support a social cause or initiative, they too often take a Band-Aid approach. They add a rainbow logo or frame to their...
Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to...
Every writer knows the pain of staring for hours at a blank page and producing nothing. But you don’t have to start your draft on an...
The first contact any potential customer has with a product is the description. It’s hard to oversell how significant good product descriptions are for an eCommerce...
Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one...
Without a written strategy, your brand’s content marketing won’t reach its potential. Think about it. Without a written strategy: Your content marketing is less likely to...
Some people still believe that Facebook ads are not a good channel for generating conversions but that they drive many impressions and clicks of low value....