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Adding values to your conversions can be an impactful tool for advertisers. Conversion value rules are very common for ecommerce folks as they typically optimize to...
There’s no denying the past year has been a big one for AI. Within the span of a year, generative AI went from a niche interest...
If you’re aiming to drive exceptional results with digital marketing in 2024, Facebook is highly likely to play a pivotal role in your plans. That’s no...
Whew, 2023 was a wild ride, eh? Tech CEOs played musical chairs. Social media platforms were upended. Google core updates shook the SERPS like an algorithmic...
Google Ads is constantly evolving. Over the last year, advertisers have gotten access to more AI tools, lost some attribution models, and seen countless updates across...
There’s nothing like a good backlink. Not only do you get a shiny vote of confidence from that site, but Google weighs backlinks heavily into its...
You can’t grow a digital marketing agency without acquiring new clients. And while you may be doing all the things to promote your shop, there’s one...
The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when...
If you’re looking for ways to boost customer loyalty, lower marketing expenses, and tap into innovative ideas right from your own customers, a brand community might...
