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September 2022 was one of the most turbulent months of recent times for news publishers. The month started with the Helpful Content Update, which targeted low-quality,...
Title tags are being forcibly replaced by Google. For sure you have noticed this if you have been paying attention to your website’s search rankings. Here’s...
Twitter’s heavy tweeters aren’t as active as they used to be, and people who use the site regularly have markedly different interests than in years past....
Imagine this… You decide to add a new ongoing project to your content marketing plate every quarter. In the first quarter, you’d start podcasting. After that,...
Imagine this… You decide to add a new ongoing project to your content marketing plate every quarter. In the first quarter, you’d start podcasting. After that,...
Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. A tool from Meta called...
In this age of online reviews, your brand’s reputation is paramount. Before visiting a business, 63.6% of consumers check Google reviews. And 35% of people ranked...
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The six new...
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. “This has been a dream of mine for so many...
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than...