Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results...
When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved...
Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the inappropriate content policy that...
Google Search has these “more” links in the Google search ad listings that expand to show more ad extensions. I am not 100% sure if it...
This past quarter, Google has pushed the adoption of one of its newest campaign types: Performance Max. Up until now, these campaigns could only be created...
There’s a new way for advertisers to reach customers on TikTok. Though not yet announced or confirmed, it appears TikTok is quietly rolling out ads within...
A reminder to all Google Ads advertisers — there’s three months left to utilize expanded text ads before they go away. Google announced last August that...
Google AdSense announced that those with AMP sites that have Auto ads with Google AdSense will now support anchor ads. From April 11, 2022, if you’re...
Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I...
Here’s a new consideration for TikTok marketers. This week, TikTok launched beta testing for ads in search results, which provides another way to reach the TikTok...