When a brand creates a new content marketing or content strategy team, they often ask, “What function or department should the content team report to?” My...
Google’s looking to provide more video marketing insights for advertisers, via two new custom bidding measurements for Display and Video 360 campaigns. First off, Google’s adding...
Microsoft’s IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it – yet. Microsoft said that more than 16...
YouTube’s looking to help creators avoid unwanted interactions and attention in the app, with the launch of a new Creator Safety Center platform, which includes key...
Your great content deserves a publicist. A public relations strategy built around your content helps both PR and marketing teams meet their goals (which should, in...
TikTok continues to hold its place at the top of the download charts, and solidify its position as the trending app of the moment, while despite...