Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content...
The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or...
Marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022, … Source link
Behind the scenes, chief advertising executives at several leading brands are ambivalent and apprehensive about Elon Musk’s upcoming appearance at the Mobile Marketing Association’s annual Possible...
I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. According to many surveys, this milestone means I’m on...
Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? You can...
Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how...
Even as marketing budgets were being reevaluated and pared back due to the pandemic, more resources were allocated to SEO. In fact, 50.5% of SEO budgets...
The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new...
It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders...
