If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key...
Wait, Twitter’s still launching ad updates, despite losing thousands of staff? Well, kind of. So, just before Thanksgiving, Twitter announced some new ad targeting options, which...
This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Create consistent content that reflects your brand’s values on social media channels. Image Source: Deposit Photos Social media is one of the most powerful weapons brands...
Businesses are constantly pouring revenue into advertising in an effort to connect with potential customers, close sales, and increase their bottom line. However, this task...
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for...
Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing...
LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library...
YouTube’s looking to help advertisers align with evolving video consumption trends by testing out a new process that automatically reformats landscape video ads into square or...
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface...