As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
When it comes to engaging and converting B2B buyers, video is an essential tool in your marketing arsenal. Fully 95% of B2B buyers say video plays...
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is...
Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic,...
You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for...
Does this scenario sound familiar to you? As a marketer, you know the importance of website conversion rate optimization (CRO), so you run A/B tests or...
You’ve created what you think is an amazing landing page, but for some reason, the form submissions aren’t coming in? Conversion rates can be a real...
The epidemic had a huge impact on the way businesses interact with their customers. More and more companies stake on digital marketing, which results in a...
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a...
30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However,...