Search engine optimization (SEO) is a lot more than just writing. However, you can’t have SEO without writing. It’s a crucial aspect that helps you show...
Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81%...
There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day....
Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content...
Updated June 21, 2022 This single most important sentence of an article can’t be found inside the article. The headline must do more work than any...
Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans can...
People buy from people, not companies. That’s why your brand’s employee advocacy on LinkedIn can be a powerful and effective form of marketing. The benefits are...
An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website...
Instagram has launched a new set of videos outlining the results of its latest We Create initiative, a program that matches businesses from communities in need...
As we reported last year, Google Ads will be dropping support for expanded text ads in 2022. Starting June 30, 2022, you will no longer be...