Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why BlueConic...
When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are...
PHOTO: Google has laid off 12,000 employees globally. (via Unsplash) Google is cutting 12,000 jobs globally its parent company, Alphabet, announced yesterday. Like other tech titans...
Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most...
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge...
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the...
Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help...
As it continues to grapple with steadily worsening economic conditions, Snap Inc. will reportedly cease production of its Pixy selfie drone, which it launched just four...
Meta has partnered with researchers from Harvard and Stanford on a new report which looks at how social connectedness can influence economic opportunity – i.e. does...
Tough times at Meta, with the company reporting a decline in monthly active Facebook users, and a further slowdown in revenue, as global economic trends continue...
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