Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to...
Snapchat has launched a new digital art series, in partnership with The Los Angeles County Museum of Art (LACMA), which will see three new AR monuments...
Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience...
Are you creating content that aligns with the needs and aims of your sales team? In many organizations, sales and marketing teams work in different areas,...
Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to...
“This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a...
[WEBINAR] State of Content 2022 – How to Empower Your Team to Deliver Exceptional Experiences | CMI Tech Talk Welcome Software | By visiting our site,...
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe...