December 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of…

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Microsoft Ads LinkedIn Profile Targeting: A Review

Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media…

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Pay Per Click

Taking a PPC holiday: how to take a break from your ads without disaster

Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust,…

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How To Transfer Google Campaigns to Microsoft Ads

Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along…

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Top Tips To Get The Most From Microsoft’s New Shutterstock API

In July, Microsoft Advertising announced its new partnership with Shutterstock.  This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft…

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