Trust in social media, traditional advertising, and legacy TV news platforms can vary to a great extent. Underneath it all, consumers are doing much more heavy...
TikTok, Instagram Reels, YouTube Shorts, and other short-form videos have become popular in recent years as a way to engage with audiences on social media. You...
When David Morneau worked in-house as an influencer marketing consultant, clients came to him for help. They wanted him to connect them with nano- and micro-influencers....
Image: – © AFP Charly TRIBALLEAU Working alongside a celebrity or well-known public figure in order to advertise a product or service online is not a...
Misinformation can spread rapidly on social media under the guise of satire and parody, creating challenges for platforms and fact-checkers. — © AFP The father of...
Photo: — © AFP The most problematic top social media scams of 2023 revealed Cybercriminals continue to seek new ways to steal data from unsuspecting social...
Are you looking for ways to build trust with potential clients? Want to impress website visitors and social media followers so that they do business with...
Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe...
Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity...
Google’s John Mueller said on Reddit that when it comes to linking from your site to your social medial profiles you should not nofollow those links....