Some agencies manage to build a steady client base that strengthens over the years, while others ride roller coasters and eventually close up shop. What’s the...
Creators are eager to move beyond short-term, transactional deals and build enduring partnerships, says CreatorIQ’s research with Ipsos. Here are four ways brands can capitalize. We...
The modern digital landscape has offered endless business opportunities to organizations ready to jump on the digital transformation bandwagon. However, the risks associated with digitalization can’t...
Dear Amy: I started two different progressive-dinner groups with other couples in our neighborhood. These dinners happen about three times a year for each group. It...
In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be...
Kat Duncan, executive director at Honeycomb Media, doesn’t have much luck with Meta reps. She’s found it near impossible to get hold of anyone there when...
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you...
Humans vs. AI: Who is Better at Building Relationships Artificial intelligence (AI) has the potential to build better relationships than humans. This revolutionizing technology has been...
As marketers, we thrive on data.
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and...
