Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing...
Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features. Here is what is new: (1) You can now reuse...
Updated May 24, 2022 If you aren’t getting sufficient ongoing executive support for your content marketing, look at the writing on the wall. Are you communicating...
Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game...
Agencies, enterprise-level, and multi-accounts rejoice! Streamlined reporting dashboards for all your accounts are now in one view. Google is rolling out Manager Account (MCC)-level reporting for...
As you know, we’ve been reporting on the real time Google Analytics bug with Universal Analytics for a few weeks now. Well, sad news for you...
Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that...
Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said...
Social media has become a key connective tool for many people, and the only way to stay connected with family and friends at times (especially, say,...
28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is...