TikTok, whose parent company ByteDance is Chinese, is under pressure on both sides of the Atlantic. — © AFP Punit PARANJPE TikTok’s chief executive said Thursday...
New Delhi: US woman Rosanna Ramos married with a man named Eren Kartal on March 26, 2023. She shared the update on her facebook page with the...
Veena Gandhi Veena is a growth driven marketer at Digital Street. She has over 14 years of advertising experience and has led million dollar campaigns for...
Meta reported revenue growth in the first quarter, reversing three consecutive quarters of decline. Mark Zuckerberg is crediting higher engagement in Instagram Reels for part of this...
Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital...
As it looks to win back advertisers, with ad revenue at the company down 50%, Twitter has unveiled some new promotional features, which brands can now...
Wondering how to calculate ROAS? This oft-spotted acronym is an integral part of gauging the success of certain advertising efforts within a given marketing strategy. Whether...
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know...
Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%),...
Despite 90% of digital leaders in the UK expecting an economic downturn, tech spend this year is set to grow at its third fastest rate in...
